It’s time to vote: choose your favourite artwork with us!

To vote, simply head over to Mostrami’s Instagram profile and comment under the dedicated post (pinned at the top of the feed) with “Mostrami XX” (replacing XX with the number of your favorite artwork): here is the link to the voting post for this art call.

Art and wine in a new light with our contest

Artists were invited to creatively interpret the core values of Umberto Cesari (here’s the link to their website) — heritage, sustainability, innovation, responsible consumption, and conviviality — by designing

“Mostrami 4 Umberto Cesari”: the art call successfully closed on June 20, 2025 at 11:59 PM (UTC+2)!

Our most recent art call, organized in collaboration with the prestigious winery Umberto Cesari of Castel San Pietro Terme (BO), officially closed on Friday, June 20, 2025, at 11:59 p.m.— with excellent results! We’re thrilled about this contest!

Artistic call: description and initial results

This initiative brought together photographers, graphic designers, illustrators, painters, and digital artists from across Italy and abroad, who were invited to create new artistic labels for the MOMA wine line — an acronym for My Own MAsterpiece — dedicated to the world of art. Following the artistic tribute to Giorgio Morandi in the first edition, the Umberto Cesari Art Contest was launched in 2011 to support emerging young artists, strengthen the bond between wine and art, and periodically renew the labels in the line.

A few words about this remarkable winery: in the early 1960s, Umberto Cesari acquired 20 hectares of vineyards and embarked on the ambitious project of his life — transforming Sangiovese into a prestigious, internationally appreciated wine. He was one of the pioneers in Emilia-Romagna to elevate this variety and other native grapes of the region, such as Albana di Romagna, Trebbiano, and Pignoletto, which were later complemented by renowned international varieties like Merlot, Cabernet Sauvignon, Chardonnay, and Sauvignon Blanc.
Today, the company spans 12 estates located in the hills between Castel San Pietro Terme and Montecatone di Imola, all managed according to sustainable viticulture principles. Currently, 30% of the vineyards have been converted to organic farming.

Umberto Cesari has developed a production method that skillfully combines artisanal expertise with advanced technology: every step, from vineyard to bottle, takes place within an internal supply chain managed by highly qualified professionals. The entire process is carried out on-site, using cutting-edge tools while respecting traditional practices, ensuring complete and constant control over the final product’s quality. A deep commitment to quality, daily dedication, attention to detail, ongoing research, and a drive for innovation have always been the beating heart of the Umberto Cesari philosophy, which is rooted in these very values.

We are excited to have achieved these extraordinary initial results with this contest and such an outstanding partner: over 190 artists, both Italian and international, of various ages and genders, enthusiastically responded to the call, submitting over 600 creative works including photographs, illustrations, graphics, paintings, and digital art!

Each participating artist was allowed to submit up to 10 proposals, resulting in a wide range of artistic styles and approaches. We truly appreciated the diversity and originality of the ideas presented. We believe that initiatives like this serve exactly this purpose: to inspire the artistic community and provide opportunities to grow professionally and gain hands-on experience in this kind of creative project.

To vote, simply head over to Mostrami’s Instagram profile and comment under the dedicated post (pinned at the top of the feed) with “Mostrami XX” (replacing XX with the number of your favorite artwork): here is the link to the voting post for this art call.

Art and wine in a new light with our contest

Artists were invited to creatively interpret the core values of Umberto Cesari (here’s the link to their website) — heritage, sustainability, innovation, responsible consumption, and conviviality — by designing proposals for three wine labels: white wine, red wine, and sparkling wine.

The theme chosen for this open call — “The culture of wine at the heart of a convivial moment in our lives, between the right timing and responsible consumption” — encouraged reflection on the importance of wine in both culinary and social traditions, telling stories of passion, land, and quality.

Here’s a gallery of photos we used to inspire the participants, representing the four core values around which this artistic call revolved: responsible consumption, well-being (both individual and collective), sociability and conviviality, and the quality and time needed to achieve and experience them.

Art call “Mostrami 4 Umberto Cesari”: the jury panel and next steps

The technical jury appointed for the initial evaluation phase was composed of:

• Gianmaria Cesari, CEO of Umberto Cesari;
• Alyssa de Bartolo, Brand and Innovation Director – Dandurand Group;
• Maud Sudan, Vice President Brand Portfolio Management – Univins & Spiritueux, Dandurand Group;
• Marc-Olivier Vaillancourt, Master of Wine candidate & Brand Portfolio Director – Univins & Spiritueux, Dandurand Group;
• Letizia Gamberini, journalist at Il Resto del Carlino in Bologna, focusing on culture and entertainment; passionate about travel, books, and wine, she became a certified sommelier and writes travel guides for Touring Editore;
• Patrick Colgan, journalist with the national and international news desk at Quotidiano Nazionale; a food and wine enthusiast with a sommelier diploma, also writing travel guides for Touring Editore;
• Roberto Gerosa, multifaceted artist and eclectic architect; a key figure in the world of design and high-quality craftsmanship, currently Creative Director at Fondazione Kenta;
• Sandro Aglialoro, founder and director of Mostrami, as well as professor and consultant in Cultural Marketing.

The overall winner will be announced by September 10, 2025, and their artwork will be featured on the MOMA wine labels and used across all Umberto Cesari’s communication channels for eight years.

In addition, the winner will receive a €2,500 gross cash prize, awarded by Mostrami. The remaining 5 shortlisted artists will each receive a gift of three cases of wine (MOMA white, red, and sparkling), courtesy of Umberto Cesari, with a total commercial value of €200 per artist.

Thank you to all participants!

We are proud to have received so many proposals and to have brought together the world of contemporary art with that of quality wine; we thank all the artists who registered and participated in the call!

Here is a page on our website with more details about the “Mostrami 4 Umberto Cesari” art call.

Stay tuned to discover the finalists’ works and the winner of this artistic contest!